Focus on Hale Demetrio

Hale Demetrio is one of the most respected creative forces in Cagayan de Oro. He is a professional hair and makeup artist, drag mother of the House of Drag Lords, and a leader in the region’s beauty and performance scene.

Artistry as Storytelling

Hale began his career in 2009, shifting from visual art to makeup. Since then, he has developed a reputation for transformation work that combines technical skill with performance. His viral videos, including a tribute to Elizabeth Ramsey, gained national attention and were featured on CNN Philippines.

He approaches each project with discipline and research, studying costume, movement, and expression to create looks that are accurate and respectful. His work shows that makeup is not only about appearance but about character and story.

Motherhood & Leadership

As Mother of the House of Drag Lords, Hale mentors and supports a family of performers in Cagayan de Oro. He also takes on leadership roles beyond drag, including serving as Chairman of Models Boot Camp Class Charlie at The Factory Studio and as Chairman of Soirée, a premier makeup event in Mindanao.

These roles demonstrate his ability to guide, organize, and inspire communities while maintaining high creative standards.

Collaboration & Friendship

Hale has been a regular collaborator at The Factory Studio. He has contributed to numerous shoots and projects, always bringing professionalism and focus. His work consistently elevates the production, ensuring that each subject is presented with care and intention.

For us at The Factory Studio, Hale is not only a collaborator but also a trusted friend. His presence on set creates an environment where creativity feels natural and supported.

Why It Matters

Hale Demetrio is more than a makeup artist. He is a mentor, leader, and creative director who continues to shape the artistic and cultural landscape of Cagayan de Oro and Mindanao. His artistry, leadership, and community work have made a lasting impact.